The Taobao homepage was upgraded before the arrival of Double 11. After the upgrade, the focus map position was moved down and changed to the vertical version, which can be overlaid, short video, live broadcast and other forms. The top category tab is cancelled. In addition, guess you like to enter the first screen .

The upgraded Taobao homepage also adds a “mini detail page”, which briefly summarizes product information and displays multiple related products on the same page. If consumers are interested in a product, click again to enter the specific product details Page.

Taobao explained that for merchants, the combination of “mini detail page” and “detail page” will increase the probability of products being displayed. Some products under “mini detail page” are similar items in the same store.